When setting up the “about us” tab on your FB page, in the details section of your description there is an option to set up a price range. Though this is a rather obscure indicator, in all fairness to Facebook, with the millions of businesses they support, how do they represent price information? The solution […]

In this digital age, what amount of time preparing and distributing content and administering to social media needs should be spent each week? A recent survey by Vertical Response studying small businesses yielded the following results: 6-10 hours per week: 25 % 11-20 hours per week: 11% 21 + hours per week: 7% So 43% […]

Some businesses choose to post on social media platforms multiple times each day. Others post only occasionally or rarely and others fall somewhere in between these two ends of the spectrum. What is appropriate to share and how often should it be shared? Given the uniqueness of the services offered by those who support families […]

Millennials are starting to have their voice heard. Baby boomers are the quickest growing segment on social media platforms such as Facebook. Generation X, Y and Z… so many differing needs, so many letters in our alphabet that are now no longer available. What’s next…? Generation A? All joking aside, before we can target any […]

With a recent article for Father’s Day, we streamed 3 different images on our newsfeeds. Image one depicted a tie on a dark background, image two a young father holding his five or six year old in the air and image three a sixty-year-plus male fishing. The content used was the same for the three […]

What we intend to show our audience and what they see are sometimes two different things. The key to presenting an image and a message, which influences your market place to think positively about your business and its services, rests in a few key marketing principles. What do you want to be your main message? […]

Rumour has it that Twitter may be tweaking its 140 character limit. CEO Jack Dorsey, hinted that the per-tweet count could rise (some say up to 10,000 characters). Is this a good or bad thing? Brevity with social posts is a desired trait and has been a key success factor for Twitter. Isn’t that their […]

The decision where to invest marketing dollars is getting more difficult as time passes. Some consumers rely heavily on traditional media when accessing and gathering information while others embrace new technologies when interacting or seeking data or info on specific topics. The result: a fragmented consumer base where no homogeneous group of any significant size […]

As professionals in the death care profession, we all know changing technologies and environmental trends hold many challenges. Cremation rates continue to rise. Conglomerates are making the local marketplace increasingly competitive. Consumer’s attitudes about practices and rituals following a death are changing. These challenges manifest themselves when a family arrives and has a predetermined level of […]

Pre-internet-world consumerism called word of mouth recommendations ‘referrals’. These were typically shared verbally: “ABC Roofing did a great job, and they were reasonable too!” As the online world creeps into our lives more and more, the lost art of conversation becomes increasing apparent. How do businesses get their messages out to their audience? How do […]