Remember the YouTube ad sensations created around ‘Will it Blend’ where a variety of items were placed in a blender to see how they’d fare? A fan favourite was the smart phone episode which went viral and received millions of hits. What if we could harness the power of social media and get this many […]

Social media has not only arrived, it’s been here for quite some time and has been adopted by all age groups and all income brackets. An assumption we will start with is that you have allocated a percentage of your annual revenues towards promotion or marketing your services to your local community. What percentage of […]

Three primary reasons to consider social media promotion are: Cost Studies show that cost per impression on social media is far less than that for traditional print, radio and television advertising. As more baby boomers use social media, it becomes a good place to allocate advertising dollars. Ads provide benefits over time. Promotions which are […]

When selecting criteria to analyse the effectiveness of any marketing initiative and to measure if a promotion performed well is difficult at the best of times. Unless significant price incentives are offered to consumers to encourage them to modify behavior, to rely on data which corresponds to a particular promotion holds flaws and if anyone […]

Some businesses choose to post on social media platforms multiple times each day. Others post only occasionally or rarely and others fall somewhere in between these two ends of the spectrum. What is appropriate to share and how often should it be shared? Given the uniqueness of the services offered by those who support families […]

We work for our customers. No customers. No revenue. At one point in time not too long ago, loyalty was a powerful tool. Customers rewarded good service with their future commitment to buy. My father bought a GM vehicle or a Ford and that’s what we buy in our family. When it came to funeral […]

As society increasingly adopts online technologies and increasingly uses the web as their source of information, word of mouth referrals are being replaced by online reviews and testimonials. What is the value of these words of recommendation of past and present clients (families)? The short answer is they are marketing gold. Given two organizations who […]

In addition to building a fan base of consumers, businesses also need to reach out and connect with noncompeting industry groups that they have affiliations with. These contacts can provide invaluable benefits in the short and long term. When you like or follow the page of another business they receive a notification which is viewed […]

When setting up the “about us” tab on your FB page, in the details section of your description there is an option to set up a price range. Though this is a rather obscure indicator, in all fairness to Facebook, with the millions of businesses they support, how do they represent price information? The solution […]

Millennials are starting to have their voice heard. Baby boomers are the quickest growing segment on social media platforms such as Facebook. Generation X, Y and Z… so many differing needs, so many letters in our alphabet that are now no longer available. What’s next…? Generation A? All joking aside, before we can target any […]