Monthly Archives: February 2016

Influencing the story

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As professionals in the death care profession, we all know changing technologies and environmental trends hold many challenges. Cremation rates continue to rise. Conglomerates are making the local marketplace increasingly competitive. Consumer’s attitudes about practices and rituals following a death are changing. These challenges manifest themselves when a family arrives and has a predetermined level of […]

Are testimonials a necessity in today’s online world?

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Pre-internet-world consumerism called word of mouth recommendations ‘referrals’. These were typically shared verbally: “ABC Roofing did a great job, and they were reasonable too!” As the online world creeps into our lives more and more, the lost art of conversation becomes increasing apparent. How do businesses get their messages out to their audience? How do […]