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Monthly Archives: February 2016

Are testimonials a necessity in today’s online world?

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Pre-internet-world consumerism called word of mouth recommendations ‘referrals’. These were typically shared verbally: “ABC Roofing did a great job, and they were reasonable too!” As the online world creeps into our lives more and more, the lost art of conversation becomes increasing apparent. How do businesses get their messages out to their audience? How do […]