When selecting criteria to analyse the effectiveness of any marketing initiative and to measure if a promotion performed well is difficult at the best of times. Unless significant price incentives are offered to consumers to encourage them to modify behavior, to rely on data which corresponds to a particular promotion holds flaws and if anyone […]

As society increasingly adopts online technologies and increasingly uses the web as their source of information, word of mouth referrals are being replaced by online reviews and testimonials. What is the value of these words of recommendation of past and present clients (families)? The short answer is they are marketing gold. Given two organizations who […]